Introduction
When it comes to promoting products and uniqueness in marketing one’s business, there are several ways that one can become creative. But in the instance that you have organized some events, there is no better way to reaffirm your marketing strategy than by printing customized and uniquely branded flags and banners.
In order to ensure that these marketing materials that you print depict and bring out the message you want to be conveyed to the mass, you have to bear in mind a host of factors. This Website and other sources of information will therefore give you more ideas about banners and flags.
Factors to consider
Below, we have highlighted the factors that you need to put into consideration when making a choice on what fabric to use, they include:
Appearance
The majority of cloth banners that are available today are almost always dyed sublimation printed banners, and if the printer and the ink are high quality, then the printing process itself may not be a problem. The appearance of the banners will be determined by the kind of fabric that will be used. In this case, one is advised to select the satin fabric that has the unique quality of having a sheen in them; this gives them a very nice look. Thus if you want to have a very good and appealing banner, you should surely go for this.
Wrinkle factor
This is the extent to which fabric can fold or acquire wrinkles. This is an important factor to consider because most of these fabrics are transported by shipping. Thus in selecting them, you should ensure you select one which will be less wrinkled. One is advised to select the soft polyester because it rarely has the issue of wrinkles as opposed to sheer materials.
Opacity or lack of it
If the fabric is intended to manufacture a double sided banner, typically you will have two single sided banner sewn together with a layer of lightweight fabric between the two side, this is meant to prevent shadowing.
Stretchiness
If your banner needs to fit onto a frame or display of some sort, one is advised to go for polyester fabric that has some lycra in it to give it a bit of stretchability so it fit tightly on a frame. This is why you will find in most cases that polyester or nylon fabric are used to cover trade show displays.
Place of use
If you are hanging dye sub cloth banners or posters in retail, you are thereby supposed to go for satin or lighter weight polyester knit fabric, bearing in mind that fabric posters are becoming increasingly common in upscale department stores and chain specializing in cloth sales.