Promoting concerts today require that comics and musicians be very proactive to ensure the event is successful. The venue only plays the role of publicizing the event. The rest of the responsibility solely lie with the artist. Performers seek not only to achieve a successful concert to attract as many fans as possible.
Effective tips to help you promote your concert
Use of posters
Traditionally, this has been the way of promoting concerts. It is still useful
even today especially for concerts organized to be held in areas where there is a lot of foot traffic. To attract people, the posters should be designed artistically to make sure they are eye-catching. Remember the essence of the poster is to convey the information of the concert i.e. date and venue. These should not be forgotten. Send freelancers throughout the city to post the posters to ensure a larger part of the city is covered.
Sending out press releases
After identifying the city where you want to perform, it is wise to send out CDs to local music reviewers in the city. Be sure to furnish top DJ’s with the CD samples too. Remember also to send press releases to some media houses in the city. This gives your music or comedy a chance to be run in the local media houses. You may even be lucky enough to land an interview before the day of your concert.
Create band website
To reach out to potential fans, you may have to create a website for your band. A website allows you to post a lot of information about yourself. You can attach videos, photos concerning the concert dates and venue.
Promote at concert
The concert is scheduled to help promote the music or comedy that the artist is performing. Do not forget to use that opportunity to promote your band even at the concert. It gives you a chance to connect with your fans, and you may end up selling your albums. Avail t-shirts and stickers as well.
Videos
This is an important promotion tool for musicians. Posting sound files may not be 
enough. Post a video also since a video gives people a detail of your look. For future concerts, you may have to upload videos of your previous concerts. People will also share your videos on social media which is a good gesture.
Concert promotion is a major challenge today to many artists. Therefore knowing these promotional tips will help ensure a successful event. There is real competition in this, so you need to combine both online and offline tips to be the best.